{"id":916,"date":"2019-07-18T09:35:00","date_gmt":"2019-07-18T07:35:00","guid":{"rendered":"urn:uuid:c7f9c5ef-6144-49b6-aff1-a47cd1341c0b"},"modified":"2019-07-18T09:35:00","modified_gmt":"2019-07-18T07:35:00","slug":"jtbd-jobs-to-be-done","status":"publish","type":"post","link":"https:\/\/blog.fhgr.ch\/servicedesign\/jtbd-jobs-to-be-done\/","title":{"rendered":"JTBD: Jobs to be done"},"content":{"rendered":"<p>Ist das euch schon passiert: Ihr hattet eine Aufgabe zu erledigen aber nicht das richtige Werkzeug daf\u00fcr? Zum Beispiel ist eine Zange sehr n\u00fctzlich um einen Nagel zu entfernen, jedoch \u00fcberhaupt nicht um einen neuen Nagel in einer Wand zu befestigen. Das Gleiche passiert nicht nur mit Produkten, sondern auch mit Dienstleistungen die am Kunden vorbei entwickelt wurden. Unternehmen k\u00f6nnen tausende von Datens\u00e4tzen \u00fcber ihre Kunden haben und diese analysieren, das heisst aber noch nicht, dass sie ihre Kunden wirklich verstehen. Mit den JTBD wird ermittelt vor welchen Aufgaben und Herausforderungen die Kunden stehen.<\/p>\n<p>Zum Harvard Business Review Artikel geht es <a href=\"https:\/\/hbr.org\/2016\/09\/know-your-customers-jobs-to-be-done\">hier<\/a>.<br \/>\nDer Blog von <a href=\"https:\/\/blog.practicalservicedesign.com\/the-job-to-be-done-is-never-what-you-think-d019bc16bc95\">pacticalservicedesign<\/a> ist auch interessant.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JTBD: Jobs to be done - Blog Service Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JTBD: Jobs to be done - 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