{"id":312,"date":"2018-05-07T13:54:32","date_gmt":"2018-05-07T11:54:32","guid":{"rendered":"urn:uuid:2644c1b7-d433-402c-8db7-7ecc93b895d4"},"modified":"2019-04-02T15:46:56","modified_gmt":"2019-04-02T13:46:56","slug":"new-retail-in-china","status":"publish","type":"post","link":"https:\/\/blog.fhgr.ch\/servicedesign\/new-retail-in-china\/","title":{"rendered":"New Retail in China"},"content":{"rendered":"<p>Eine k\u00fcrzlich erschienene <a href=\"https:\/\/blog.fhgr.ch\/servicedesign\/wp-content\/uploads\/sites\/2\/2018\/07\/service_design-chinas_neue_detailhaendler.pdf\">Publikation<\/a>\u00a0aus dem Hause Credit Suisse zeigt exemplarisch auf, wie \u00abNew Retail\u00bb in China abgeht. Hier werden gezielt innovative Technologien eingesetzt, um ver\u00e4nderten Kundenverhalten gerecht zu werden und den Online-Einkauf zum Kundenerlebnis werden zu lassen.<\/p>\n<p>Der Konsument steht im Mittelpunkt. Seine Gewohnheiten, Vorlieben und Feedback werden analysiert, um personalisierte Inhalte und Erlebnisse zu erm\u00f6glichen. Eine personalisierte Online-Erfahrung? Ja, genau. Nicht nur im station\u00e4ren Handel wird Individualismus zelebriert. Auch im Online-Umfeld wird Einkaufen zu Entertainment. Den Kundennutzen vor Augen unter Einsatz der modernsten digitalen Technologien: Das ist Service Design, das ist die Zukunft, online und offline.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Retail in China - Blog Service Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Retail in China - Blog Service Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.fhgr.ch\/servicedesign\/new-retail-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Service Design\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-07T11:54:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-02T13:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.fhgr.ch\/servicedesign\/wp-content\/uploads\/sites\/2\/2018\/07\/service_design-new_retail_in_china.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1690\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.fhgr.ch\/servicedesign\/wp-content\/uploads\/sites\/2\/2018\/07\/service_design-new_retail_in_china.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\">\n\t<meta name=\"twitter:data1\" content=\"1 Minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.fhgr.ch\/servicedesign\/#organization\",\"name\":\"FH Graub\\u00fcnden\",\"url\":\"https:\/\/blog.fhgr.ch\/servicedesign\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.fhgr.ch\/servicedesign\/#logo\",\"inLanguage\":\"de-DE\",\"url\":\"https:\/\/blog.fhgr.ch\/servicedesign\/wp-content\/uploads\/sites\/2\/2019\/09\/fhgr_rgb_granit.png\",\"width\":7512,\"height\":1182,\"caption\":\"FH Graub\\u00fcnden\"},\"image\":{\"@id\":\"https:\/\/blog.fhgr.ch\/servicedesign\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.fhgr.ch\/servicedesign\/#website\",\"url\":\"https:\/\/blog.fhgr.ch\/servicedesign\/\",\"name\":\"Blog Service Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.fhgr.ch\/servicedesign\/#organization\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.fhgr.ch\/servicedesign\/new-retail-in-china\/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https:\/\/blog.fhgr.ch\/servicedesign\/wp-content\/uploads\/sites\/2\/2018\/07\/service_design-new_retail_in_china.jpg\",\"width\":3000,\"height\":1690,\"caption\":\"Bildquelle: marketingtochina.com\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.fhgr.ch\/servicedesign\/new-retail-in-china\/#webpage\",\"url\":\"https:\/\/blog.fhgr.ch\/servicedesign\/new-retail-in-china\/\",\"name\":\"New Retail in China - 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